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Levi’s Curve ID Perfect Fit Jeans0 Comments

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A revolutionary fit system based on shape not size is utilized by Levi’s Curve ID line. From the industry standards of the way women shop jeans, it is a paradigm shift. The gorgeous spokesperson of Levi’s Ayesha Omer along with Saima Azhar, Maha and Abeer Adeel are also featured in the preview. For the media session, the event started off with the socialites and sparkling celebs on the red carpet, which is followed by a fashion presentation showcasing the Levi’s Curve ID denim line for new popular global women’s. Afterwards on all women’s products, Levi’s announced exclusive discounts for this day. Back in 2010, Levi’s curve ID was introduced and thousands of women have found the perfect jeans of their shapes since then. As a result of listening to women around the world – from stick straight to ultra-curvy and everything in between – and studying more than 60,000 body scans, the line was created.

Usama Butt, Product Lead, Levi Strauss & Co. said that from the traditional way women shop for the jeans and find their perfect fit, Levi’s Curve ID is a game changing, paradigm shift. Levi’s Curve ID is not just size but is about shape, unlike other denim brands. The Levi’s Curve ID allows every woman to select their own perfect size and focuses on curves and size. That’s why, three different types of curves; bold curve, demi curve and slight curve; are showcased by three different models.

On insights about a woman’s body – her proportions and individual shape – Levi’s fit system is based. They identified three distinct body types that account for 80% of women in the global markets, after listening and studying to women from around the world. Catalyst PR & Marketing handled the PR of the event.

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

Levi’s Curve ID Perfect Fit Jeans

Levi’s Curve ID Perfect Fit Jeans

 

 

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