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Zainab Pasha Brand Manager0 Comments

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Over the century L’Oreal Pursued HAS ITS adventure in the beauty industry to cement ITS position as the world’s leading cosmetics company. The urge for innovation, Which Began a century ago by scientist and inventor Eugene Schueller, HAS LED products to excellence in safe, effective and imaginative products; Visible is the quest for diversity and a range of cultures to Meet The Needs of Men and Women Around The Globe and makeup beauty products available to as many people as Possible;

Here comes the interview with the central figure in Pakistan, or L’Oreal, the brand manager Zainab, Conducted by Fashion Trends.


Zainab Pasha (Brand Manager L'Oreal Paris)

Zainab Pasha (Brand Manager L'Oreal Paris)

1. When you’ve joined the company, you must have Worked with Other Previously companies?

I’ve been the part of this company since July 2009, and yes I Worked with Unilever before this. I was working as a brand manager on Lux When I quit the job. When I joined the company L’Oreal, I have discovered a huge range of variety here, and more interesting work to do.

2. What educational background you have, to work in this field?

I am a foreign graduate and professional study in Four Years That Helped me a lot to work for Such serious and sound post.

3. People with 60 differential Countries are working with L’Oreal and is now one themself or Pakistan, there are more people working with it?

Oh, yes L’Oreal Company is pre-dominantly a Pakistani. In our neighbor country, They have hired a French chairman and we have all Pakistanis in Pakistan. Few people here know That Pakistanis are handling Such a big company.

4. The products you are handling in L’Oreal, as like you have skin care, hair care, etc, what is the order of preference? Would you like to comment on it thats what’s on the top?

Globally, L’Oreal Paris was formed in 1907 by a French chemist, and Developed the first ever synthetic hair color Formulations. So in 1907, the first hair color was formed by the Honor of our company.

The French chemist did this Particular under the L’Oreal Paris. Now L’Oreal OWES Many different products across the globe. Other products like we do not make the food, the detergents etc, we are pure beauty and luxury dealers have many divisions. Armani, Diesel & L’Oreal professional; Also we have salon’s range, then we have from our retail divisions, we have body shop, etc. In our mass retail divisions, in stores, we have Garnier, etc. The commonality is Between These Brands That They only deal with beauty. We distribute themself in differential ways as well, we have many many distribution methods and selling techniques. Also we have Those brands are very centric saloon, They are recommended by dermatologists and pharmaceuticals, etc. So we have acquired some or Those brands over there, and it shows That L’Oreal is a pure beauty company.

If you search on a Google, you Will Find our number first on-beauty brand and it’s a very proud statement. Its Because We only have so many brands, we have 100 years of beauty celeb rated. It Has Been in the market for or about 100 years, the company HAS technical innovations too and it always leads to trends. Has Changed Our company’s consumer behavior and habits, we have so much availability in terms of new ways of Bringing new lines. In terms of philosophy, we say That we change consumer’s dreams and translate writing products.

5. You are in skin research, as there are many types of skin in the world, so do you have some system to differentiation and to make products accordingly?

Yes, we do Massing Zone, as there are many cross-cultural marriages happening across the world, it’s Becoming a global thing. Because if thats so we have Approve torture thing to within-zone and the zone we study the morphology of the skin and hair Also, everything is coupled what we do from our research. Based on Zone and based on demography or That Particular society and that’s how we initially developement our mixes in terms of product. I’ve Told little bit about the history as our company mixes HAS started with the hair so hair color is our forte.

6. Now if we talk about the quality of skin, there are Certain Things That Disturb like decaying, so how do you preventDefault Those? Is there Any permanent solution or beauty product you use to save your skin Various Artists decaying form?

The way we look at the skin, skin HAS differential life journey, as our whole body journeys face differentiation. So when we are at our teen-age our skin, we notice That HAS differential skin conditions, like oily skin, blemishes, skin Open Pores, blackheads, etc, so we need system that helps to take care of skin and in terms of benefits They seek That is skin free from blemishes, oil-free, etc. When we write our move higher age group, like Between 22 and more, we observe the aspiration is whitening, brightening, even skin tone, etc. There are Different Ways We Communicate across the world, even skin tone is the demand all around the globe and whiting is more demanding thing in thing in South Asia and East Asia.

However, even-tone, brightness and less Pigmentation is a universal problem. So for all that we have leg mixes Developed to help combat this. Also we have Developed Anti-aging process, 40 Especially after your skin become drier and drier and then you need more moisturizer and more hydration care. Further More, the day and night are totally environment differentiation in terms of atmosphere in Which We Live. Our day time routine is very hectic and stressed with pollution; our women work a lot in day timings, differential entirely from our grand mothers, They were very happy. (Laugh)

So the environment Both internally and externally ambiguous us, Also Brings Change the food to us. All it ambiguous on our level of collagen, Which Help us to make our skin elastic, so we have creams that helps us to tackle That segment almost like to fight the first sign of aging and then we have Developed Anti-aging creams According To the growing age. Particularly after 45 of age, we have advanced care Which is called perfect age, Which we do not have right now here in Pakistan Because women do not care too much about Their creams after 1945, besides Fewer groups.

We are younger generation that’s why I’m talking about aging process and we care for it. If you start now, you have to compromise later on the better benefits, and my message is, in terms of aging is to use Both day time and night creams.

7. When you talk about hair, in terms of curly hair, straight hair, and of course Different Colors That You Give to the hair now so have your thesis research to help solve mysteries and do you have some helpful product?

Of course, research is a good change and it’s the good thing about our company, about 3000 of Our researchers are working worldwide and Introducing new products. For example, we have pro Excellenceon Recently Launched new keratin hair color; Actually this is the first ever hair color or Developed Its Own That type is made up of hair and gives you better color here. It gives you triple protection, first before you use it, then while doing the coloring process and then it gives you protection after the coloring process. Coloring hair is a very exciting process to many people and for the safe and sound They hairColor going to leave as They Are Their original hair color so ITS bit risky.

8. You are enforcement-the maximum range of hair color and hair care product line, so it’s a big claim, how do you justify it?

Yes, we do have many types of hair care and, like as you see one American, Which is Extremely thick, and only in America we have many types, as in many parts of the Americas, women are dominantly blonde. So we take care across the globe That we customize our product mix, for the Particular area and audience.

9. Of course it is not easy to invest on Such huge company, lots of investment and manpower and research work is required, and smaller companies can-not even think to invest in Such a child, so how do you deal if Someone tries to prepare duplicate or your product?

We developement copyrights, so we initially developement over the years something like 17,000 packages, so you can-not really all that copy, so we have to protect and take care of this aspect and the Developed Technology that we have in this competition.

10. What is the security aspect That You Developed in the development of the beauty product?

We do two trials, we normally use researched-based ingredients, so we have to fashion and make sure to protect our product.

We congratulate you and appreciate you being Pakistanis on getting selected for this post.

Zainab Pasha Brand Manager Related at Fashion Trends

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