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Samira Fashion0 Comments

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1. Kindly tell us something about yourself?
I always had an eye for creative design and high fashion when I was young. After finishing my bachelor’s degree from the University of Toronto, I completed design school in the Ontario College of Arts and Design. From there I went and started my career as a fashion designer in Rahmanian – a luxury line specializing in western wedding dresses. When I decided it was time for my own business, I wanted to give back to my people and my culture to promote – so I decided to RMR specializing in Pakistani haute couture launch.

 

Samira

Samira

 

2. The company you are in is full of challenges and feel you have been able to deal with them?
Any attempt that is worth will be full of challenges. I’m lucky enough to cope with such challenges in a line of work I am very passionate about. As an optimist, I view every challenge as an opportunity in disguise to learn from and move forward.

3. Designers normally win hearts and minds do you agree with this?
While the strength of the mark in minds and hearts can not be disputed, I believe that in the long run it is the quality of the product that will prevail as the critical factor in success. The Pakistani consumer is intelligent and demanding. This is why I put 100% into all my documents to the high expectations of my clients.

4. What are the main ingredients of your brand?
Modernity in cuts, attention to detail, luxurious fabrics and decorations that capture the essence of our cultural heritage – and of course, a price that is fair.

5. In pursuit of your goals you will have some difficulties both from the angle of technology and resources?
This is a people business, from start to finish. I always strive to capture and flexible to ensure a positive and productive work environment maintained.

6. Any difficulties you consider insurmountable?
Political and economic stability would be nice – sometimes it seems to achieve that goal a progressive, productive and peaceful nation is unattainable. But I’m always an optimist. These factors and any company in our country, large or small, fashion and machinery.

7. Now that so many people look up to you to wish fulfillment, you think you are always able to succeed?
I have not had a disappointed customer and most are repeat customers. But, I’m always nervous at the time of the case, when the client completes the outfit for the first time. That first reaction is, Mash’allah been positive so far.

8. Each dress made by you that stands out in terms of excellence?
My Fall / Winter collection of wedding dresses for 2009-2010 I believe is my best work yet.

9. The parents is a source of inspiration in achieving success?
My parents and my family at large has been very positive and encouraging. They are my most passionate fans and harshest critics – the best of both worlds really!

10. Your family life is affected by industry demands on your time?
Of course, there are only 24 hours in one day and one hour spent at work one hour not spent at home. But I’m most happy when running a successful business and this makes me a happier and more members in all my relationships – whether as mother, wife, daughter or sister.

11. Along the way, have you been successful in developing a team?
As I said earlier, this is a people business. Teamwork is essential! So yes, my management and production team is excellent and just as passionate as me about RMR.

12. Where do the ideas flow out, to think for themselves or watching the competitors and keeping their creations?
There are developments that a designer to know such trends is a response from the market aware of. But what does a designer apart is the ability to create and set trends. In this respect my ideas come from different influences. I’m always experimenting with colors, fabrics, cuts and embellishments for my track collection consists entirely of original pieces.

13. One of your work has helped improve the image of Pakistan?
Funny you should ask that! One of my main reasons for getting into this business was the image of Pakistan abroad to improve. Pakistanis abroad are often deprived of the latest trends and pay a fortune for old designs and poor quality clothing. As a result, the image of Pakistani clothing in connection with these unattractive appearance. My offerings abroad have a better idea of ​​Pakistan in some small way. I also continue to work with my colleagues at Rahmanian often ask me for a number of unique design inspiration for their outfits – they call it the “Pakistani touch.

14. Is it possible for designers to reach Pakistan on the street?
Let’s be honest. The average Pakistani on the street has so many social and economic problems that the luxury of looking good is not really on their minds. We need as a country dealing with serious underlying problems in our systems, so that the average Pakistani is a chance of success and enjoy the luxuries of life has to offer – including fashion.

15. Five years from now, where do you expect?
Let’s do this interview at the time and know where I am!

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