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Interview of Iffat Rahim Omer1 Comment

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She is a model, actress, director and producer. Having appeared in numerous TV shows and catwalks around the country and internationally, Iffat Umar needs no introduction. In an exclusive interview with The Saturday Post, she explains how she began her career and how she finds the time to work, home and motherhood balance all at the same time!


Iffat Rahim Omer

Iffat Rahim Omer


1. How would you introduce yourself to our readers? Tell us about where you grew up, education and family.
My name is Umar Iffat Rahim, I am a former model turned actress-producer-director-anchor. Currently most of my work related to trade which is mainly due to the fact that I feel I do best, and secondly because I think I balance my family life very easy.

I grew up in the beautiful and historic city of Lahore, which most people is the cultural capital of Pakistan. I have traveled extensively throughout the world and have remained for a long time in Europe and the Middle East, but I think I’m in my element when I’m in Lahore. I just love the city and of course all my childhood and teenage memories are associated. I went to school (Esena Foundation, Gulbergen), College (Lahore College for women) and university (Punjab University) here. I have a masters degree in Fine Arts with a Gold Medal in Making Movies, which to me is my greatest memory performance.

I grew up as a child by my mother, who was a constant source of inspiration and a role model for me my whole life. She is the anchor, who has supported me through my early childhood until the time I was wise enough to distinguish between good and evil, and I am tremendously for her.
I fell in love with Umar and had a fairytale wedding about ten years ago. We are blessed with a seven year old daughter, Noor-e-Jehan, and as the name implies that they are the light of our lives.

2. When and how did you get into modeling and acting?
My modeling career began out of the blue, as one of the leading photographers of my photos of school function saw and invited me for a shoot. My first shoot was a big hit at that time and my career had just begun.

Acting came later, when I was a lead role in a play, which I took just to try it offered. That was much appreciated by critics and the masses, and I slowly made the transition from modeling to acting.

3. Does your family support your decision to model and act or do they oppose?
My mother was very strict, but professional in its outlook. She had the foresight to see that I am a show-biz career of it. Her only reservation was that I must complete my education and my professional commitments. Once they saw that I could do both, they supported me the whole way. Umar also wanted a balance between work and family life and once we achieve that balance, he supports me thoroughly.

4. You have a background in art, why did not you pursue a career in the arts?
Well, in a way that I pursue a career in art. I have produced / directed over ten docudrama about fashion, movie history and biographies of actors and actresses who belong to the sub-continent. Some of these are divas and gurus have Chera and Chand Ka Zikr us Pari was declared as masterpieces of the national press and are greatly appreciated.

5. You’ve worked with many designers, who is your favorite and why?
This is an easy, I would say Omar Saeed, because there is nobody better than him who makes clothes. I actually recommend that his work should be in a museum because it is not of this world!

6. How many TV series and shows you have worked and what has been your most memorable?
That’s a toughie, because seriously I’ve lost count, but I think a ball park figure would be around 50. The most memorable, at least for me, Banoo Ko Pahchano which was written and directed by Salman Shahid.

7. Many models have to act, not acting as natural or experienced models do TV people just approach models in general?
It’s actually a bit of both. We have to be honest, show biz is still considered a taboo by most segments of Pakistani society. So girls, so to speak, on the threshold are the ones who are in modeling and always easy to approach. However, acting was not a natural extension of modeling, most models try, but do not cut. So I would not say it comes naturally to them, although it may give them an advantage.

8. You’re a working woman, a wife and a mother, how do you balance all these roles?
By keeping my priorities to know, family and work. It is not easy, but once you get the priorities right everything falls into place. Although in my case it was a little easier, because my mom and then my husband both have supported me in my career. I also make it a point not to assume too much work, and what ever work I do, I’m done with 8 or 9 at night, so I can at home when my daughter goes to sleep.

9. What advice would you give to young people who want to model and act to perform?
It is a good career with many opportunities, but also many pitfalls if you do not hold your head up. So go for it, but tread carefully.

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1 Comment

  1. Karan

    Awesome post. I so good to see someone taking the time to share this information

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